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Workshops to Attract More Clients

One of the ways in which to determine the answer to this question is to ask “Is there something of value related to my business, product or service that I can teach and which will benefit prospective clients or customers?”  If the answer is yes, then workshops are something you should consider. Many types of products and services lend themselves this method of marketing. Authors and publishers, for example may develop workshops around the subject of their books (writing, cooking, etc.) Businesses such as salons may teach clients how to conduct personal make-overs using products they wish to sell. The same is true of professional legal, accounting and insurance firms, who can develop workshops around the services they provide.

Workshops provide prospective clients with valuable and beneficial information about your field of expertise. The fact that you are delivering the information contributes to the trust factor. You have provided information they need at little or no cost. As previously noted, workshops which are particularly well developed and delivered can create excitement about the topic and lead to word of mouth recommendations of the workshop and business offering the workshop.

In order to create a workshop you will, first and foremost, require a subject matter expert. That person may be you or someone within your company who knows the most about the topic. That person will help to develop the content and may, depending on their skills, deliver the information. In addition to interesting and informative content, you should incorporate appealing audio/visual components to the presentation, and distribute useful handouts for participants to take with them.

The workshop or seminar may delivered in the traditional face-to-face format the venue or setting should be appropriate and comfortable for participants. Other delivery methods include tele-seminar and webinar workshops. Workshops may also be recorded and distributed via e-mail as audio or video downloads or on CD.

Once the workshop has been developed, you will need to get the word out. Distributing workshop dates and registration information can be accomplished in much the same way in which you market your business in general. E-mail notification to your existing client base, posting it on your website, announcing it via social networking cites, making fliers available at various locations and including it in the events sections of craigslist.com or community newspapers are only a few ways by which to spread the word.