Fill A Workshop

1) Ensure the topic is juicy enough in the first place

Before you start thinking about marketing, check in with: Do people genuinely want and need this? What quick question could you ask which goes to the heart of your workshop? e.g. “Want help with building a profitable business?” or “Want to free yourself from fear of failure?” If people will say “Yes!” to your question, then you have the basis of a marketable workshop.

2) Plan a steady, consistent campaign

Plan out on a calendar many opportunities to mention your workshop in different formats: your newsletter, others’ newsletters, in-person networking, social networking, existing clients etc. Use the question you identified above as the starting point for writing your promotional copy and for engaging in conversations.

3) Set early-bird prices and market towards them

A deadline gives your potential participants an incentive to commit and we all like to feel we’re getting a good deal. It also makes it easier for you to plan and prepare your resources when you know in advance how many people are likely to attend. You might even like to try a 3-tier pricing structure: Super Earlybird, Earlybird, Full price.

Free Workshops

Not charging enough. Hosting free workshop can be a way to expose potential clients to your message and your services. It can be your “free taste” so to speak. However, by making it completely free, you also devalue your services. Be very careful in how much you give away. You may be telling your potential clients that what you have to offer is not valuable enough to pay for.

Hosting a completely free workshop also tends to attract more of a general audience, rather than your ideal clients. In addition, you will also see more tire kickers. You will always have people who may be interested in learning what you have to say, but have no intention of ever doing business with you. Or if they do end up business with you, they may not be your ideal client and you may spend more time on them than they are worth. If you want to attract more of your ideal client, the people you want to work with, be selective.

Your no-show rate for free workshops is also higher. When you don’t charge, your audience has no “skin in the game” and it is easier for them to cancel and not show up. If they have paid for the privilege of hearing your valuable content, they will think twice before they won’t show up. After all, they want to make sure they get their money’s worth. The result of this is that you will spend too much money on materials, hand outs and refreshments. You may even spend too much on your venue, if you are renting a larger room than you end up needing.

Business Simulation Games

1. Realistic experiences

Most of the activities proposed for strengthening team bonds are at a kinder garden level and way too simple. Participants may get bored very soon. Business simulation games are complex and involve scenarios and simulations found in the real world. The knowledge and experience gained in the corporate life can be experimented at these games. The employees will get a deeper understanding of the work they do and the purpose of their work.

2. Increases collaboration

Business games increase collaboration between the team members. For finding solutions for complex issues, a single individual needs to collaborate his ideas and opinions with others. This is because the simulation is not limited to a single function or department. Each player can utilize his or her strength and accordingly help the team win. Team spirit and cooperation is fostered with the help of such activities.

3. Effective learning

Companies are looking for ways where the employees can relax as well as gain insightful knowledge.Business simulation programs make way for effective learning as the employee gains the insight on how a company functions on a holistic level. These games make a good tool for corporate training. No wonder many companies are signing up for such simulations as they are worth the time and money spent.

Home Businesses

Losing your job is one of the most stressful situations you can find yourself in. With fewer and fewer jobs available in the UK, finding a job that matches your skills and abilities can be tough. Consequently, it is no surprise that more and more people are joining the estimated four million self-employed in the UK and setting up their own companies.

Whatever your skill – whether you are a management consultant, IT specialist, craftsman or solicitor – setting up your own business can have huge advantages. Of course, one of the main benefits of going it alone is that you can work from home.

A 2007 survey from Ceridian – a leading global human resources company – found that there were significant benefits to working from home. As well as higher productivity and more motivation, home workers have lower stress levels and a better work/life balance. This is mainly due to the fact that home workers can decide on their working hours. Working from home also cuts out your commute to the office and reduces the cost of overheads to your company.

Once you have decided to set up your business from home, the most important decision you will make is where to house your business. To some degree, that will depend on what your business is. If you are a master craftsman, you will need a very different working environment to a self-employed accountant or architect!

Many people elect to set up their business in their study or spare room. However, there are disadvantages to this. You are likely to be taking up valuable floor space in your home which could be better used for other purposes. Additionally, the distractions of children and the television are likely to regularly interrupt your work.

So, why not consider setting up your business in a garden office?

Garden workshops and log cabins have come a long way in recent years. They are no longer a dusty, dirty old shed at the bottom of your garden. Nowadays, garden workshops and log cabins are like having an extra room in your house – with light, heat and internet access – but with the privacy and peace not often afforded by a spare room or corner of the lounge.

So, whatever your business, having a dedicated, separate ‘room’ in which to carry it out could be perfect. Whether you are turning a hobby into a viable business or you need a fully functioning office, a log cabin is the perfect solution. Affordable, versatile and practical, it is easy to find the right sized garden workshop for your business.

Log cabins are one of the most popular types of workshop currently available. A main advantage of this type of workshop is that you do not require planning consent as they are not considered ‘permanent structures’. There are also many other types of garden workshop available in the UK.

Why are they great?

Different size options
Insulation Flexible plans
Internal Rooms Double
Glazed Great for Storage
Look Beautiful
Can be delivered and erected in a day
Start your new business in just one week

Work out what space you have available in your garden and, more importantly, how much room you will need to set up your business. Remember to make sure you allow for additional space for when your business is successful and needs to expand. Consider also whether you need large windows for light and that there is enough headroom.

Setting up your own business if you have lost your job can be both profitable and fulfilling. With in excess of a million people likely to lose their jobs as a result of the Government spending cuts, more and more people will be considering going it alone. And, if you are planning to work from home, a garden workshop could be your perfect home office.

Innovative Conference With Communication

One of the things that is important to understand is that creativity and artistic ability can be applied to any task or communication. When you apply these concepts to every day work activities, it allows you to gain the attention of those who matter most. This can be clients, employees, or supervisors. In an innovative conference with communication workshops you will learn how to apply these concepts to your everyday work communications, whether they are in person, via phone, or via email and correspondence.

In this type of innovative conference, you will learn new ways to communicate and work through workshops that are creative and artistic. These workshops and displays may include psychodramas, story and narrative techniques, improvisational theater, and creative arts based therapies. These unique tools will give you a unique perspective on how you can communicate with others in the business world to get your point across effectively and get more work done in the long run.

Many different walks of life can enjoy this conference and take away important skills. Managers, leaders, change consultants, professionals, group facilitators, community builders and coaches can all benefit from this type of innovative conference and the communication workshops provided there. You can also benefit from this innovative conference if you are looking for new ways to work creatively in the areas of business, community or government. If you are looking for new ways to bring meaningful connection that will improve business relationships and bring work to fruition, these communication workshops are also for you.

As a part of the innovative conference, some communication workshops will be offered before the conference actually begins. These workshops will provide you with a wealth of information. One of the workshops will teach you how to use story telling in communications within the organization. Another workshop will explore how music and lyrics can be harnessed in communications in the workplace. Yet another workshop will focus on flourishing as a consultant, and will give you a unique insight to this field from experts with years of experience. Finally, there will be a workshop that explores what it means to be on the edge and experience change within an organization or industry, and how creativity can help you cope with these conditions in the workplace.

Promote Business With Workshops

1. To position yourself as an expert in your field – People like to work with experts. The news media consults with experts. How do most people earn that designation? Through education and experience, certainly.

But how do people become recognized as experts? Oftentimes it’s through writing and speaking on their field of expertise.

When you lead a workshop or seminar,

people automatically see you as an expert!

2. To learn more about your customers wants and needs – It’s easy to focus so much of your time on running your business that you forget why you’re in business: to provide a product or service to your customers.

When you offer a instructional workshop or informational seminar you can find out what your customers really want or need. You can identify gaps in their understanding of your products or services. Then you can find ways to fill or close those gaps.

Seminars and workshops provide a low-cost,

informal way to update your market research!

3. To increase awareness of your business – Workshops offered through adult education centers are typically listed in a catalog that is mailed to every home in the community. Current customers, potential clients, or media people will flip through the catalog, see your workshop description and instructor’s bio (a short blurb about you and your business) and gain a new or better awareness of how you can help them. They may not take your class, but they may suggest it to a friend or colleague.

Workshop descriptions and word-of-mouth referrals

help you promote your business!

Live Small Business Workshop

1. Dynamic Content

When I attend a well-organized workshop or seminar, I am astonished at the amount of content the speakers give in their talks. Last weekend, I came home with a notebook full of ideas and notes that I could implement immediately.

Many speakers freely share their online marketing strategy at business seminars. Since the speakers are entrepreneurs themselves, they know what the attendees need to start a small business or take their small business to the next level.

2. Contacts You Won’t Make With E-Mail or the Phone

It is amazing to me how a weekend conference allows small business owners to network and find others to make joint ventures. When I eat lunch with other entrepreneurs, I usually always walk away with a new tip or a partner for a new project.

Just last weekend at lunch, I found a new way to promote a conference I am hosting and my husband found a partner for his new project. Networking is definitely a bonus when you attend business conferences.

When you rub shoulders with other entrepreneurs and small business owners, you make friends and contacts with people that “get it”. Too often, those in the 9-5 job arena just don’t understand the benefits you receive when you have your own business and they surely don’t understand the freedom and control you gain when you are your own boss. Attending a small business workshop allows you time with others that do “get it”.

3. Incredible Access to World-Renowned Speakers

Think about how difficult it would be to call a nationally known speaker and visit with him about your small business. These speakers freely share the strategy that made them successful in the first place.

Most speakers spend the break time in the hallway so you have full access to them and their knowledge. No more waiting for a returned phone call or e-mail. Just walk on up to them and ask your questions.

Client Attraction Secret

Tip #1 – Content – what do I talk about or teach them?

The best way to determine the content for your workshop is to simply ASK! Ask during your presentations, ask during your networking events, ask current clients, past clients and prospects. Simply ask:

– What would you like to learn more about?
– What would you be willing to pay to learn more about?
– What is it that no one is telling you that would make a huge difference?

Oftentimes you’re being asked the same question or for more details on something specific and that gives you great topics to teach or to “ask” if they would attend a workshop to learn more. Content is easy when you ask those whom you would like to help AND when you listen to what people say they most want to learn from you!

Tip #2 – Communicate – how do you tell everyone about your workshop?

There are so any options when marketing your workshop. But here are some that I’ve used and that you should consider:

– Social networking sites: Facebook, LinkedIn, Twitter to promote your event

– Local calendars: Google “event calendars” for your state or county

– (new to me!) – a low cost ad will let you see what people are saying about your event!

– discussion boards – promote your event

– Blog – Post it on yours and others where appropriate and approved

– Newsletter – Announce it in yours and others where you can

– Talk about your upcoming event while networking or when making a presentation

– Tell your current clients and ask them to share it with the people they know

This is just a “short-list” but enough to get your started!

Tip #3 – Conversion – how do I convert prospects to clients in a workshop?

To help your prospects become your clients as a result of attending your workshop you MUST deliver great content that they can use, immediately. If they feel like it’s more theory than something they can implement and see results, they won’t see an immediate need to become your client.

Also, you should give them a clear path to working with you next. If you give them great content and they know how to use it, they may want more. They need to know to make that happen. So make an offer during the workshop that gives them a way to work with you afterwards. It makes it an easier transition since they know what you deliver, like it AND now have a way to get more!

Hosting workshops as a part of your client attraction system is an important tool to help you grow your business. Not only do you benefit from sharing your knowledge and expertise in a leveraged way (and perhaps create a new information product from it!) but your current clients learn more and your prospects have a clear path to becoming one of your newest clients.

Repeat Business

The best franchise opportunities to get into are the ones that can possibly serve each customer every day. Fast food vendors top the lists every time. Subway, McDonalds and the like actually have repeat customers on a daily basis. Janitorial services are also rather regular repeat business transactions. An office might require your services once a week and you might have ten offices a week. My art workshops are great for regular repeat business because my students come back weekly for a workshop and they go from workshop to workshop. This provides me with the chance of getting to know them on a more personal level.

Construction and real estate top the lists for one stop customers. A big time tycoon might need more than one house a year. But, the individual home owner might average a house per every seven years. Construction and real estate are great businesses to be in when the market is good, but you will rarely work with the same customer on a monthly or even yearly basis. Tax consultation is another great business to be in, but you will only work with your customers once a year. These types of businesses can be very lucrative if you position yourself in the right place at the right time and are on top of your game.

So, when you are looking for that perfect entrepreneurial opportunity, I suggest you narrow your search down to the type of business that pulls customers back in your doors more regularly. Low overhead, minimum inventory business opportunities get you into business with little start up capital. And there are great opportunities in place that meet that criterion.

What is actually required to start an art workshop center? You need a location. I’ve seen plenty of art workshops run out of the home until enough money was generated to move the location. Actually, it helped promote and attract my students. Starting one in your home is a more welcome atmosphere to get to know your initial students. Plus, they feel more at ease about taking your workshop.

Students can easily be required to bring their own art supplies unless you actually want to add a small supply shop so that students have supplies readily available to them just in case they need something during the workshop. You can also add bonus supplies that come with signup to any of your workshops. It’s easy to cover if you just add the cost to tuition. You can get the supplies fairly cheap when you order in bulk and you can require students to pay in advance so that you are not coming out of pocket for anything.

Now, all you need are the students. My art workshop franchise has everything in place for you to get started from marketing to training. It’s a step by step process that comes with constant support. I’ve even personally walked several of my students through the process of starting their own workshop. But, we have so many more resources in place since those beginning days.

Types of Workshop Heaters

Heating a workshop is only as easy as your understanding of its size. For instance, you must do everything in your power to properly measure out the dimensions and size of your workshop because failing to do so will result in either too much, or not enough heat; furthermore this kind of failed calculation can result in you also spending more then you need to on your heating expenses. Every workshop heater that you come across has very specific ratings as to how large of an area it can heat and getting this right is the most important part of finding the best types of workshop heaters for you.

The next most important thing to consider when looking for workshop heaters is the type of fuel they burn. The main types of models you come across will either burn wood, gas, coal, oil or use electricity to accomplish their goals. The most efficient type of fuel is always going to vary based on where you live and there is never one type of fuel that is more economical or practical for everybody equally. If you are unsure about what type of fuel is going to be the most economical decision for you in the long run, the best advice to you would be to check the fuel consumption rating on the workshop heater that you are interested in and then begin to estimate your fuel costs from there.

For some people, having the ease of using something as simple as electricity is enough to sell them on that one aspect alone based on convenience; for other people, being environmentally friendly is a big part of not only them, but their businesses so they take other appropriate measures to meet those high standards and goals they have set into motion. It all comes down to analyzing which workshop heater is going to work best given the amount of space you have. Heating workshops can be as simple or difficult as you want it to be, however, you have complete control and ability to determine your costs up front by matching the best workshop heaters to the amount of space you will be working in and this is one estimate you should never take lightly and even seek professional help for if need be.