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Finding Time to Market

Marketing is important to any business. I don’t care how you do it, but you have to find the time to market. The key is in multi-tasking — how can you integrate your marketing with the tasks you are already doing? Remember, marketing can happen in almost every situation.

For example, when you attend a workshop, business event or cultural event, you should consider inviting a business contact to join you. You are forming a stronger relationship between you and the contact. You can get to know each other better and in a different setting. Remember, it does often fall upon who you know.

When you are traveling on business or pleasure, arrange to meet for a meal with a client or colleague in the city you will be staying. This is a great way to get to know the clients that you rarely see. Most people will be more than happy to give you tips on where to go and what to do. Plus, the client will be pleased that you remembered him.

Every time you leave your office, you are meeting new people. They are behind the counter at the office supply store, at the next table in the diner or shopping in the same store. Whenever you find yourself talking with someone new, remember to introduce yourself by name and business. This often leads to a connection that can result in business.

When you attend social events, remember to take your business cards. Again, you never know when you can meet someone who will become a business contact.

Keep in mind that you are always representing your business. You never know when someone will introduce you to a potential contact. Have you ever noticed that you don’t ever run into anyone you know, unless you are a complete mess? Keep in mind that your image reflects upon your company.