1) Ensure the topic is juicy enough in the first place
Before you start thinking about marketing, check in with: Do people genuinely want and need this? What quick question could you ask which goes to the heart of your workshop? e.g. “Want help with building a profitable business?” or “Want to free yourself from fear of failure?” If people will say “Yes!” to your question, then you have the basis of a marketable workshop.
2) Plan a steady, consistent campaign
Plan out on a calendar many opportunities to mention your workshop in different formats: your newsletter, others’ newsletters, in-person networking, social networking, existing clients etc. Use the question you identified above as the starting point for writing your promotional copy and for engaging in conversations.
3) Set early-bird prices and market towards them
A deadline gives your potential participants an incentive to commit and we all like to feel we’re getting a good deal. It also makes it easier for you to plan and prepare your resources when you know in advance how many people are likely to attend. You might even like to try a 3-tier pricing structure: Super Earlybird, Earlybird, Full price.