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Category Archives: Business

Best SEO Workshop

When running a workshop there is always extra cost involved but a workshop is far cheaper than training individually. The advantages of participating in a workshop are endless as you will not have to hire a SEO company to set up your website which could become extremely costly as a website needs to be updated on a weekly basis.

These workshops are usually run over two days and by attending a search engine optimization workshop you will be saving money and time as these workshops are becoming more popular due to people now running their small businesses on the internet. Once you have completed your workshop you will immediately be able to start implementing your optimization techniques on your website.

Attending a workshop is far easier than having to learn from a book or distant learning as you can set aside the two days and this way you know you will be able to complete the course. Workshops provide an uninterrupted free environment where you will be able to put all the pieces together as you will have an on hand instructor helping you.

At the same time you will be able to network with other people from various different companies which could provide additional resources for your small business. An SEO workshop will provide all the materials you need as well as all the answers to any questions you may have. To find out more about these workshops go online and search for online workshop or workshops that are given in various different locations.

Market Business With Workshops

There are three ingredients you must master for creating a successful seminar or workshop: great content, effective marketing, and engaging presentation skills. If you’re missing any one of these, your program won’t be successful on an ongoing basis.

When you develop the content for your workshop, it’s important to include unique and new information. In addition to your own knowledge and expertise, take the time to research your topic on the internet and in books. The Dummies books are one of our favorites for compiling a lot of information. Find interesting quotes and stories that illustrate your message. Once you’ve developed the main points for your topic, spend some time organizing the flow. To keep the interest of participants, you’ll need a variety of activities. Few people want to sit and listen to a lecture for three or more hours. Include lecture, discussion, interactive exercises, meditation, and even a DVD if appropriate.

When creating your marketing, a catchy title and a compelling description are a must. Patricia changed her women’s program from Stress Management for Women of the Go to Success Strategies for Women on the Go, and attendance increased by 50%! A good title will encourage people to want more information, and then you can persuade them you know something they need to know! In your marketing, whether print advertising or on your website, be careful to “tease” the reader with what they will learn to enhance their lives by attending your workshop.

Finally, does standing in front of the group and presenting scare you? We’ve all heard the quote that more people are scared of speaking in public than they are of death! Like any skill, presenting effectively takes learning the basics and practice, practice, and more practice! The more you do it, the less scary it is. Try standing in front of a full length mirror to practice. Or, if you have a video camera, taping yourself is a great learning tool. You can do that with no one around, then watch, evaluate, and do it again until you are comfortable with the way you look and sound. Besides imparting important information, part of your goal in a workshop is to inspire people with the ability they have to change their lives for the better, so exhibit passion and enthusiasm in your speaking. Relax, take a deep breath, and enjoy the experience!

Sales Training Workshops Are Essential For Company

In the first place, as everybody is aware, the market is constantly changing and developing. The customers you have today are almost certainly not the same as those you had five or ten years ago, and if they are, their needs and expectations have certainly changed. Understanding your customers’ needs and expectations is one of the most basic requirements of successful selling. If you are not on your customers’ wavelength you simply cannot sell to them. Sales training workshops can provide a refresher course on the current state of the market in general, and on understanding your customers in particular.

Secondly, are you sure that your products or services are exactly the same as they were five years ago? If they are, your business is probably in the doldrums, with far too little research and development going on. If there has been product development, do your sales force have an in-depth understanding of your current product range, and more importantly, do they have pride and confidence in your products? If not, they will certainly not be able to interest anybody else. Sales workshops help provide a confidence booster where it is most needed.

Thirdly, selling techniques and skills are continually moving forward. If your sales force have not kept up to date with the latest selling strategies, your competition almost certainly has. In a competitive sales pitch to an important customer, who do you think is going to win? It will be obvious to your customers if your selling techniques are mired in the past. This is where sales training workshops can make a big difference very quickly.

There are two main styles of sales workshops. One type is held in a central venue and companies are invited to send representatives. Workshops of this kind are put on in major Australian cities like Sydney, Melbourne, Brisbane and Perth. The advantages of workshops of this type are the opportunities they give for those who attend to mix with their opposite numbers from other companies and exchange ideas.

Alternatively, these workshops can be held in-house, with a trainer or training team hired to spend a day or more with the staff. The big advantage of doing it this way is that the trainers can get to grips with the actual situation as it exists in the company. If there is a sales slump or a fall in profits, it should be possible to analyse exactly what is going wrong, and provide some solutions.

Sales workshops are important because, basically, nothing is more important than selling. If your sales force has grown stale and lost confidence – if they are not actually selling – there is not much point in any other sector of your business. Sales training workshops can reinvigorate your team, explode your profits, and thus improve the morale of the whole company.

Finding Time to Market

Marketing is important to any business. I don’t care how you do it, but you have to find the time to market. The key is in multi-tasking — how can you integrate your marketing with the tasks you are already doing? Remember, marketing can happen in almost every situation.

For example, when you attend a workshop, business event or cultural event, you should consider inviting a business contact to join you. You are forming a stronger relationship between you and the contact. You can get to know each other better and in a different setting. Remember, it does often fall upon who you know.

When you are traveling on business or pleasure, arrange to meet for a meal with a client or colleague in the city you will be staying. This is a great way to get to know the clients that you rarely see. Most people will be more than happy to give you tips on where to go and what to do. Plus, the client will be pleased that you remembered him.

Every time you leave your office, you are meeting new people. They are behind the counter at the office supply store, at the next table in the diner or shopping in the same store. Whenever you find yourself talking with someone new, remember to introduce yourself by name and business. This often leads to a connection that can result in business.

When you attend social events, remember to take your business cards. Again, you never know when you can meet someone who will become a business contact.

Keep in mind that you are always representing your business. You never know when someone will introduce you to a potential contact. Have you ever noticed that you don’t ever run into anyone you know, unless you are a complete mess? Keep in mind that your image reflects upon your company.

Traffic Generation Tactics

Workshops, or more often referred to as “Business Building Workshops” are simply about getting together a group of people and discussing how to build better business. If you are marketing a product or service of any kind, guess what, you are a business owner. You should treat it as a business and in doing so you have many concepts you could discuss with fellow business owners or like-minded individuals looking to start a business.

Hosting a business workshop is all about socialization. Networking with other people who have similar interests as yourself. You can exchange new ideas with people, swap business cards with each other, and possibly even barter for products or services. Most business owners are willing to consider working with you if it also means their business benefits.

If you are a decent public speaker then yes you should. In fact, even if you are not a good public speaker you should talk about business. You are most passionate about your business, so while you could have someone else do the talking, you should be willing to get up and discuss your own ideas and techniques for building business.

If you are hosting the workshop event, make sure you include your name and website on any materials being used for the event, such as any fliers or hand-outs that were created. Make sure you exchange your business cards with other business owners. If you have presentations, such as a video to share, make sure it is branded to your name. All of these options can increase traffic to your business and your websites.

If you had a successful workshop experience and attendance was good, consider hosting another one. As you get more comfortable with discussing business topics it will show. People may come to more than one of your workshops to learn new and interesting ideas, for which you can point them to your website for additional traffic increases on a recurring basis. If you can, record the audio and video of the workshop event too. Let people download it for free from your website.

Fill a Workshop in a Bum Economy

1. Tailor the workshop to the economy. In other words, acknowledge the problem. So if your workshop is about helping women over 50 live their dreams, change it to Living Your Dreams Over 50 … Even When the Economy is Down. Or make it about finding your dreams after being laid off, or managing fear while pursuing your dreams in a poor economy. Your fundamental message doesn’t have to change … you just dress it up in slightly different clothing.

2. Use unconventional marketing methods. Advertising and flyers may not be the most effective way to enroll a workshop in lean times. For one thing, affordable ads are not usually big enough to effectively describe a workshop, unless it’s very targeted and easy to ‘get’, i.e. quitting smoking, or stress-reduction. If you’re teaching motivational or inspirational work, consider using an affiliate program, viral email marketing, distributing articles through targeted ezines, working your personal network, or making yourself available as a guest on local TV or radio talk shows. Best of all is a combination of all of the above.

3. Make your niche one with a pipeline. Be careful not to pick a tiny niche market that is hard to access. Instead, a good rule of thumb is to look for a niche market with marketing channels already in place. For instance, one successful workshop leader I know targets retirees on the RV-Camping circuit. Many US campgrounds offer classes and other stimulating perks to visitors, and since RV’ers often stay for several nights or even weeks, this makes a workshop a likely hit. She simply has to talk to management, and they put her workshop in place for her. Participants magically show! Hospitals with neighborhood ‘wellness’ programs, bookstores with evening events, and community center Teen programs are also good venues.

Team Building For Staff

  1. Low Morale – Having a team building activity as a reactionary counter to low morale does not work or solve the problem which is causing the issue. Low morale among your staff has a root cause within the department, organization or business. Taking a day off to chat or do group exercises in the hope of bringing the group to a positive center is not going to solve the root problem.
  2. Change Management tool – A team building activity is not a change management tool. While in the last few years, with budgets being stretched to their limit many leaders have been tempted to lump the two together. It is important that we, as leaders treat these two very different activities with the unique attention that they deserve.
  3. Communication building – Communication, like low morale, is an in-house issue that is not going to be solved with a yearly shot of team building.
  4. Team building activities are not the place to share bad news about what is happening in the organization or business. Too often I have seen these activities degenerate into a few individuals holding a large group hostage to discuss every negative issue that exists in the work environment.

What is the Purpose of a Team Building Event?

The purpose of a team building event is to expose your staff to opportunities to learn new skills or discuss new ideas and ways of dealing with common issues in a non-threatening environment. The event is not meant to be an extended training session for skills that staff already possess, or are, learning on the job. Neither is the purpose to lecture staff and employees on what they “should” be doing to do their jobs better.

Rather, the event should provide alternatives to current behaviors in a positive and inspiring way that encourages and supports your staff to try new things, think in new ways, and step out of the “box” to see if they may have a skillset they have never thought about using in their current role within your organization.

Assessing Your Team Building Activity and Expectations

It is unfortunate that team building activities are usually thrown together as a reactionary act in a moment of desperation. We hire individuals who are not involved with our business, product or service to facilitate activities, plan the event, etc., “hoping” that what the staff need are what the facilitators will provide.

It is important that prior to deciding on a team building activity that you, as leader assess the need for the activity and what your expectations for the activity are. To do that you must first define what a Team Building Activity is and what your expectations of the activity are.

I have seen excellent team building events and have been honored to participate as a speaker at some. So, I would like to spend some time discussing a few of the items that made these team building events so memorable, well attended and well received by staff, leaders and visitors.

Fill A Workshop

1) Ensure the topic is juicy enough in the first place

Before you start thinking about marketing, check in with: Do people genuinely want and need this? What quick question could you ask which goes to the heart of your workshop? e.g. “Want help with building a profitable business?” or “Want to free yourself from fear of failure?” If people will say “Yes!” to your question, then you have the basis of a marketable workshop.

2) Plan a steady, consistent campaign

Plan out on a calendar many opportunities to mention your workshop in different formats: your newsletter, others’ newsletters, in-person networking, social networking, existing clients etc. Use the question you identified above as the starting point for writing your promotional copy and for engaging in conversations.

3) Set early-bird prices and market towards them

A deadline gives your potential participants an incentive to commit and we all like to feel we’re getting a good deal. It also makes it easier for you to plan and prepare your resources when you know in advance how many people are likely to attend. You might even like to try a 3-tier pricing structure: Super Earlybird, Earlybird, Full price.

Free Workshops

Not charging enough. Hosting free workshop can be a way to expose potential clients to your message and your services. It can be your “free taste” so to speak. However, by making it completely free, you also devalue your services. Be very careful in how much you give away. You may be telling your potential clients that what you have to offer is not valuable enough to pay for.

Hosting a completely free workshop also tends to attract more of a general audience, rather than your ideal clients. In addition, you will also see more tire kickers. You will always have people who may be interested in learning what you have to say, but have no intention of ever doing business with you. Or if they do end up business with you, they may not be your ideal client and you may spend more time on them than they are worth. If you want to attract more of your ideal client, the people you want to work with, be selective.

Your no-show rate for free workshops is also higher. When you don’t charge, your audience has no “skin in the game” and it is easier for them to cancel and not show up. If they have paid for the privilege of hearing your valuable content, they will think twice before they won’t show up. After all, they want to make sure they get their money’s worth. The result of this is that you will spend too much money on materials, hand outs and refreshments. You may even spend too much on your venue, if you are renting a larger room than you end up needing.

Business Simulation Games

1. Realistic experiences

Most of the activities proposed for strengthening team bonds are at a kinder garden level and way too simple. Participants may get bored very soon. Business simulation games are complex and involve scenarios and simulations found in the real world. The knowledge and experience gained in the corporate life can be experimented at these games. The employees will get a deeper understanding of the work they do and the purpose of their work.

2. Increases collaboration

Business games increase collaboration between the team members. For finding solutions for complex issues, a single individual needs to collaborate his ideas and opinions with others. This is because the simulation is not limited to a single function or department. Each player can utilize his or her strength and accordingly help the team win. Team spirit and cooperation is fostered with the help of such activities.

3. Effective learning

Companies are looking for ways where the employees can relax as well as gain insightful knowledge.Business simulation programs make way for effective learning as the employee gains the insight on how a company functions on a holistic level. These games make a good tool for corporate training. No wonder many companies are signing up for such simulations as they are worth the time and money spent.