Promote Business With Workshops

1. To position yourself as an expert in your field – People like to work with experts. The news media consults with experts. How do most people earn that designation? Through education and experience, certainly.

But how do people become recognized as experts? Oftentimes it’s through writing and speaking on their field of expertise.

When you lead a workshop or seminar,

people automatically see you as an expert!

2. To learn more about your customers wants and needs – It’s easy to focus so much of your time on running your business that you forget why you’re in business: to provide a product or service to your customers.

When you offer a instructional workshop or informational seminar you can find out what your customers really want or need. You can identify gaps in their understanding of your products or services. Then you can find ways to fill or close those gaps.

Seminars and workshops provide a low-cost,

informal way to update your market research!

3. To increase awareness of your business – Workshops offered through adult education centers are typically listed in a catalog that is mailed to every home in the community. Current customers, potential clients, or media people will flip through the catalog, see your workshop description and instructor’s bio (a short blurb about you and your business) and gain a new or better awareness of how you can help them. They may not take your class, but they may suggest it to a friend or colleague.

Workshop descriptions and word-of-mouth referrals

help you promote your business!

Live Small Business Workshop

1. Dynamic Content

When I attend a well-organized workshop or seminar, I am astonished at the amount of content the speakers give in their talks. Last weekend, I came home with a notebook full of ideas and notes that I could implement immediately.

Many speakers freely share their online marketing strategy at business seminars. Since the speakers are entrepreneurs themselves, they know what the attendees need to start a small business or take their small business to the next level.

2. Contacts You Won’t Make With E-Mail or the Phone

It is amazing to me how a weekend conference allows small business owners to network and find others to make joint ventures. When I eat lunch with other entrepreneurs, I usually always walk away with a new tip or a partner for a new project.

Just last weekend at lunch, I found a new way to promote a conference I am hosting and my husband found a partner for his new project. Networking is definitely a bonus when you attend business conferences.

When you rub shoulders with other entrepreneurs and small business owners, you make friends and contacts with people that “get it”. Too often, those in the 9-5 job arena just don’t understand the benefits you receive when you have your own business and they surely don’t understand the freedom and control you gain when you are your own boss. Attending a small business workshop allows you time with others that do “get it”.

3. Incredible Access to World-Renowned Speakers

Think about how difficult it would be to call a nationally known speaker and visit with him about your small business. These speakers freely share the strategy that made them successful in the first place.

Most speakers spend the break time in the hallway so you have full access to them and their knowledge. No more waiting for a returned phone call or e-mail. Just walk on up to them and ask your questions.

Client Attraction Secret

Tip #1 – Content – what do I talk about or teach them?

The best way to determine the content for your workshop is to simply ASK! Ask during your presentations, ask during your networking events, ask current clients, past clients and prospects. Simply ask:

– What would you like to learn more about?
– What would you be willing to pay to learn more about?
– What is it that no one is telling you that would make a huge difference?

Oftentimes you’re being asked the same question or for more details on something specific and that gives you great topics to teach or to “ask” if they would attend a workshop to learn more. Content is easy when you ask those whom you would like to help AND when you listen to what people say they most want to learn from you!

Tip #2 – Communicate – how do you tell everyone about your workshop?

There are so any options when marketing your workshop. But here are some that I’ve used and that you should consider:

– Social networking sites: Facebook, LinkedIn, Twitter to promote your event

– Local calendars: Google “event calendars” for your state or county

– (new to me!) – a low cost ad will let you see what people are saying about your event!

– discussion boards – promote your event

– Blog – Post it on yours and others where appropriate and approved

– Newsletter – Announce it in yours and others where you can

– Talk about your upcoming event while networking or when making a presentation

– Tell your current clients and ask them to share it with the people they know

This is just a “short-list” but enough to get your started!

Tip #3 – Conversion – how do I convert prospects to clients in a workshop?

To help your prospects become your clients as a result of attending your workshop you MUST deliver great content that they can use, immediately. If they feel like it’s more theory than something they can implement and see results, they won’t see an immediate need to become your client.

Also, you should give them a clear path to working with you next. If you give them great content and they know how to use it, they may want more. They need to know to make that happen. So make an offer during the workshop that gives them a way to work with you afterwards. It makes it an easier transition since they know what you deliver, like it AND now have a way to get more!

Hosting workshops as a part of your client attraction system is an important tool to help you grow your business. Not only do you benefit from sharing your knowledge and expertise in a leveraged way (and perhaps create a new information product from it!) but your current clients learn more and your prospects have a clear path to becoming one of your newest clients.

Repeat Business

The best franchise opportunities to get into are the ones that can possibly serve each customer every day. Fast food vendors top the lists every time. Subway, McDonalds and the like actually have repeat customers on a daily basis. Janitorial services are also rather regular repeat business transactions. An office might require your services once a week and you might have ten offices a week. My art workshops are great for regular repeat business because my students come back weekly for a workshop and they go from workshop to workshop. This provides me with the chance of getting to know them on a more personal level.

Construction and real estate top the lists for one stop customers. A big time tycoon might need more than one house a year. But, the individual home owner might average a house per every seven years. Construction and real estate are great businesses to be in when the market is good, but you will rarely work with the same customer on a monthly or even yearly basis. Tax consultation is another great business to be in, but you will only work with your customers once a year. These types of businesses can be very lucrative if you position yourself in the right place at the right time and are on top of your game.

So, when you are looking for that perfect entrepreneurial opportunity, I suggest you narrow your search down to the type of business that pulls customers back in your doors more regularly. Low overhead, minimum inventory business opportunities get you into business with little start up capital. And there are great opportunities in place that meet that criterion.

What is actually required to start an art workshop center? You need a location. I’ve seen plenty of art workshops run out of the home until enough money was generated to move the location. Actually, it helped promote and attract my students. Starting one in your home is a more welcome atmosphere to get to know your initial students. Plus, they feel more at ease about taking your workshop.

Students can easily be required to bring their own art supplies unless you actually want to add a small supply shop so that students have supplies readily available to them just in case they need something during the workshop. You can also add bonus supplies that come with signup to any of your workshops. It’s easy to cover if you just add the cost to tuition. You can get the supplies fairly cheap when you order in bulk and you can require students to pay in advance so that you are not coming out of pocket for anything.

Now, all you need are the students. My art workshop franchise has everything in place for you to get started from marketing to training. It’s a step by step process that comes with constant support. I’ve even personally walked several of my students through the process of starting their own workshop. But, we have so many more resources in place since those beginning days.