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Monthly Archives: February 2017

Workshops to Attract More Clients

One of the ways in which to determine the answer to this question is to ask “Is there something of value related to my business, product or service that I can teach and which will benefit prospective clients or customers?”  If the answer is yes, then workshops are something you should consider. Many types of products and services lend themselves this method of marketing. Authors and publishers, for example may develop workshops around the subject of their books (writing, cooking, etc.) Businesses such as salons may teach clients how to conduct personal make-overs using products they wish to sell. The same is true of professional legal, accounting and insurance firms, who can develop workshops around the services they provide.

Workshops provide prospective clients with valuable and beneficial information about your field of expertise. The fact that you are delivering the information contributes to the trust factor. You have provided information they need at little or no cost. As previously noted, workshops which are particularly well developed and delivered can create excitement about the topic and lead to word of mouth recommendations of the workshop and business offering the workshop.

In order to create a workshop you will, first and foremost, require a subject matter expert. That person may be you or someone within your company who knows the most about the topic. That person will help to develop the content and may, depending on their skills, deliver the information. In addition to interesting and informative content, you should incorporate appealing audio/visual components to the presentation, and distribute useful handouts for participants to take with them.

The workshop or seminar may delivered in the traditional face-to-face format the venue or setting should be appropriate and comfortable for participants. Other delivery methods include tele-seminar and webinar workshops. Workshops may also be recorded and distributed via e-mail as audio or video downloads or on CD.

Once the workshop has been developed, you will need to get the word out. Distributing workshop dates and registration information can be accomplished in much the same way in which you market your business in general. E-mail notification to your existing client base, posting it on your website, announcing it via social networking cites, making fliers available at various locations and including it in the events sections of craigslist.com or community newspapers are only a few ways by which to spread the word.

Fill Workshop in Bum Economy

Use unconventional marketing methods. Advertising and flyers may not be the most effective way to enroll a workshop in lean times. For one thing, affordable ads are not usually big enough to effectively describe a workshop, unless it’s very targeted and easy to ‘get’, i.e. quitting smoking, or stress-reduction. If you’re teaching motivational or inspirational work, consider using an affiliate program, viral email marketing, distributing articles through targeted ezines, working your personal network, or making yourself available as a guest on local TV or radio talk shows. Best of all is a combination of all of the above.

Make your niche one with a pipeline. Be careful not to pick a tiny niche market that is hard to access. Instead, a good rule of thumb is to look for a niche market with marketing channels already in place. For instance, one successful workshop leader I know targets retirees on the RV-Camping circuit. Many US campgrounds offer classes and other stimulating perks to visitors, and since RV’ers often stay for several nights or even weeks, this makes a workshop a likely hit. She simply has to talk to management, and they put her workshop in place for her. Participants magically show! Hospitals with neighborhood ‘wellness’ programs, bookstores with evening events, and community center Teen programs are also good venues.

Pitch a co-operative venture with another business. One fun way to reach your niche is to approach another business’s clientele. For instance, if you’re offering stress-reduction workshops, arrange a tie in with the local health club or weight loss group. Look for businesses that attract people who would logically be drawn to your product as well. Then approach that business and offer something great. You can sell them your workshop at a reduced rate (a special offer just for their members, which they can use as a perk.) Or you could hold a workshop on their premises at your usual fee, and pay them a percentage of the gate. Or you could simply offer to exchange advertising plugs for each other’s business’s. (This works well if you communicate with your clients via an email newsletter or direct mail.)

Offer a FREE mini-workshop. In tough times, people need more convincing to buy. So offer a free sample of your workshop (a forty minute talk, say) at a local venue such as a public library or church coffee hour. Give participants time to ask questions, and have lots of handouts available about your bigger, more elaborate (paid) workshop to be held a few weeks later. And be sure to make the occasional reference to it in your free talk. Finally, make your free talk compelling and packed with good stuff. It can be a very general overview or ‘taste’ of your more fleshed out paid workshop. (You don’t have to give away all your goodies, of course, but don’t be afraid to share a few key pieces.) Wary buyers cannot resist excellence.

Lower the price. Not always the most fun option, but one that works – especially if you have a themed sale, such as Wipe Out the Winter Blahs Special or a Kick Off the New Year With a Bang. If possible, try to position your price reduction as a limited time gift for your clients … one that ties in with a particular need or time of year. This lets them know you are, in fact, thinking of them and their best interests.

Offer bonuses. We all love something free, so come up with some highly desirable bonuses that are just irresistible. These can be free reports that get downloaded automatically, or sent with registration info. Or it could be a tangible product, such as a book, a mug,

Vocabulary Workshop D

Vocabulary Workshop Answers Level D focuses between the standard words to slightly challenging words. It is through this level that students are having improved word retention after having undergone the three previous stages. Students are also able to progressively advance their knowledge and skills as they would already be more well-known with the proceedings of the workshops.

The performance level of the students is at rest repeatedly checked to make sure that they move onward together with the workshop and not backwards. By moving forward, they have greater opportunities in excelling in their high school years. Dimension standards are applied so as to determine that standards remain constant and are not affected by other factors.

In addition, a development in the comprehension skills and vocabulary of the students gives them better chances with standardized exams. The simulations given in the workshops are approximately similar to standardized tests given by different institutions. So whatever skills the students applied in answering the workshops, they would also be able to greatly utilize them in their examinations.

Similarly, the simulations and the snowballing reviews allow for constant word retention and attainment to the students. By giving them detailed words over and over again, they are more able to integrate it into their daily life until that time that they would achieve better vocabulary clutch.
Vocabulary Workshop Answers Level D is just the middle step for students to gain superior understanding when it comes to vocabulary. But it is a vital tool necessary not only to progress to more complex levels but also to perk up one’s foundation on better vocabulary grasp.

This is very help full for students; the level of student accomplishment is being inspected habitually to make sure they advance together with the workshop and not vice versa, going forward, great opportunities to excel in their high schools years. Measurement principles used to determine that the rules remain constant and are not exaggerated by other factors. In addition, improved capacity comprehension and vocabulary gives students more opportunities for consistent tests.

About Significant Event Business

It’s your business – you run it, you work in it – without you to be fair there probably isn’t a business for someone else to buy. So you are the key person who makes everything happen – what happens when ‘it’ hits the fan? Something unexpected comes along and takes you down a different path… a significant part of your life is turned upside down.

This is not scaremongering – it’s an honest and very real question?

You are not capable of working – due to injury, illness or mental incapacity you can’t do the work – how are you going to keep the business going? Food still needs to put on the table and if you’re not earning, then can you manage? How long can you last without burning through any or all your savings?

Simple risk analysis is carried out by all potential investors in the form of due that figure, be honest. Now multiply that by 36. Not overly challenging – if you were to invest in a business would you really invest the figure you have just calculated. Most investors want their investment back within three years plus a serious return on that diligence checks on any business they plan to invest in. If you are looking at your business is it one that is built on a sound foundation that you would want to invest in yourself?

Some simple maths – what do you need to take out of the business every month to pay for the lifestyle that you currently have – don’t include a new car and a house in number as well.

You need some form of safety and security should you be incapable of working and bringing in an income. If your answer is simply that you’d outsource the work to associates and business partners then don’t forget to consider the fact that you’d lose 50-70% of that income in paying them, so you would be far worse off than if you delivered the work yourself.